A new ad for the upcoming Lakers NBA playoff game in Los Angeles was released on Friday by the bitcoin trading platform crypto.com. Additionally, hip-hop legend Marshall Mathers, better known as Eminem, featured the advertisement on the social media platform X.
Before the NBA Playoffs, Marshall Mathers amplifies the Crypto.com advertisement.
A new ad showcasing the Crypto.com Arena and a number of well-known athletes was released by the cryptocurrency exchange on April 26. The advertisement is slated to air on Saturday during the Lakers NBA Playoff game in the Los Angeles arena. Furthermore, Crypto.com said that it is the Philadelphia 76ers’ official jersey patch partner for the postseason.
Crypto.com’s chief marketing officer, Steven Kalifowitz, informed Bitcoin.com News that the company has become a household name. According to Kalifowitz, “Crypto.com has become one of the most recognized global brands by partnering with iconic people, places, and events, including hosting the Formula 1 Crypto.com Miami Grand Prix next weekend and the NBA Playoffs at the historic Crypto.com Arena.”
The company’s CMO continued:
This idea is further developed in our most recent brand film, which also reaffirms our strong belief in the community and our industry developing it responsibly.
In addition, the well-known rapper Marshall Mathers—better known by his stage name, Eminem—endorsed the business’s commercial. Mathers wrote to his 22 million fans on the social media site X, “You know what it’s always been.”
Using the hashtag “#Ad” in his update, he made it clear that the message was promotional in nature. Notable for his advocacy of cryptocurrencies, Eminem is the owner of a non-fungible token (NFT) from the Bored Ape Yacht Club (BAYC).
What are your thoughts on the Eminem-sponsored advertising on Crypto.com? Please feel free to express your ideas and opinions in the space provided for comments below.